Creative Briefs: One Part Information, Two Parts Inspiration

Why Strong Creative Requires a Strong Creative Brief

It’s a much debated and ever-evolving element of the advertising world:  the creative brief. Every agency has one. It may be a one-page slide listing the bare bones facts, or a 10-page document meticulously detailing every known fact about the client, product and project. Just do a quick web search for “creative briefs” and you […]

This Is Not Your Grandparents’ Broadcast Schedule

The Evolution and Integration of Online Audio and Video in Your Clients’ Media Plan

Who remembers Napster? Not the pay service as it exists today, but the original free MP3 file-sharing network that allowed users to instantly download songs and full albums directly to their computers. Often associated with the death of the music industry and audio consumption as it existed at the time, Napster became increasingly linked to […]

Fahlgren Mortine Expands in Key Vertical Market With Acquisition of Turner PR

Strategic Move Positions Both Agencies for Continued Growth

At Fahlgren Mortine, we begin every all-associate meeting with a reminder of our Think Wider mission, vision and values (or at least we do this right after a few tunes from our agency band). Our vision, to be the preeminent integrated marketing and communications agency in the regions we serve and to accelerate growth with […]