It’s a much debated and ever-evolving element of the advertising world: the creative brief. Every agency has one. It may be a one-page slide listing the bare bones facts, or a 10-page document meticulously detailing every known fact about the client, product and project. Just do a quick web search for “creative briefs” and you […]
I’ve been a consultant all my life – always with clients, never client-side. My particular line of work is in brand strategy, which means I get paid to think and build pathways on behalf of my clients’ brands and markets. I’ve been at this career for 27 years and while much has changed in that […]
In Buddhism, Nirvana is defined as the extinguishing of fires that cause suffering. Suffering in the digital realm can also be extinguished, and in this post, I’m going to tell you how.
Who remembers Napster? Not the pay service as it exists today, but the original free MP3 file-sharing network that allowed users to instantly download songs and full albums directly to their computers. Often associated with the death of the music industry and audio consumption as it existed at the time, Napster became increasingly linked to […]
After announcing the acquisition of Turner PR as an independent wholly owned subsidiary of Fahlgren Mortine in January, Neil Mortine and Christine Turner took a few minutes to chat about updates, future goals, favorite travel destinations, and more. Check out last week’s post to see what Chris had to say.
Nearly 60 days after announcing the acquisition of Turner PR as an independent wholly owned subsidiary of Fahlgren Mortine, company leaders Neil Mortine and Christine Turner took a few minutes to answer the burning questions on everyone’s mind. First up, Neil chats with Chris. Tune in next week when Chris interviews Neil.
At Fahlgren Mortine, we begin every all-associate meeting with a reminder of our Think Wider mission, vision and values (or at least we do this right after a few tunes from our agency band). Our vision, to be the preeminent integrated marketing and communications agency in the regions we serve and to accelerate growth with […]