Implementing a solid search engine marketing program can be a great way to boost your website’s visibility. The idea of delivering a relevant message to users who are in the active search state of mind is both valuable and appealing to marketers and brands. After all, if users cannot find your services or solutions online, […]
If you have ever been involved in a Web project as a client or an agency, you have probably heard the analogy of building a house. How many rooms it has relates to content groupings; how to get between rooms as navigation; flexibility to add on later if a remodel is needed versus an entire […]
Consider the search query: a fragment of a thought, the most general of ideas, a question to be answered. Search is the initial point of reference for accessing information, and it is present across a variety of devices – smartphones, desktop computers, laptops and tablets. The discovery process usually begins with a single search query.
As the economy slowly lurches forward in its recovery, it’s an exciting time to watch consumers get back to family vacations, longer-haul destinations, and more splurging on experiences. But just like in other industries, the travel industry’s “new normal” is a target market with a heightened sense of frugality and an emboldened DIY approach to […]