Higher Education: Keeping Pace with a Rapidly Changing Industry

Doing Our Homework Is Essential

We are fortunate to work with several of the country’s leading higher education institutions. We’re often asked about this category, which is a focus for us at Fahlgren Mortine. From concerns over the sluggish economy to increased concerns over student loan debt and often-limited job prospects for recent graduates, today’s higher education institutions are facing […]

Burgers Versus Bachelor’s Degrees

Why product and service marketing require different approaches In our agency offices, I sit very close to our McDonald’s account team and am often amazed at how similar, but more so, how different it is to promote burgers vs. bachelor’s degrees. I’ve spent my entire career working in or with organizations that sell services, so […]