Consumers have always looked to fellow consumers for insights around their interests, but today, this influence is happening digitally. They’re drawn to emotionally moving or entertainingly hilarious content from social media personalities, YouTube stars and bloggers who share personal anecdotes from their lives. As brands look to connect with consumers, partnerships with trusted online influencers […]
Many times, we’ve been asked by our clients, “How do I get bloggers to write about my brand?” The answer isn’t always simple – especially if this is a new strategy for your brand or business. But, working with influencers is a great way to spread awareness about your brand and ultimately grow loyalty.