Super Bowl 50: Making the Most Of A Big Opportunity

Viewpoints from Creative, Planning and Engagement

Carolina Panther fans may have been disappointed that they couldn’t “dab” as much as they would’ve wanted to during last night’s game, but today’s conversations around Super Bowl 50’s commercials and performances are far from disappointing. Yesterday, we saw a shift from last year’s Super Bowl, which used emotion and sentimentality, to a more comical and […]

A How-to for Hashtags

In the not-so-distant past, but a social media eon ago, the hashtag served a singular purpose on a singular social network. Twitter users could use the hashtag symbol (#) before any relevant keyword or phrase to categorize their Tweets and help them appear in a Twitter search. By clicking on any hashtagged word, Twitter users […]