There is a thin line between predicting what you think will happen in the coming year and what you hope will happen.
Philanthropy and community engagement have always been a part of the culture at Fahlgren Mortine. A few years ago, we collapsed three business units into one while also expanding office locations. This required associates to collaborate in new ways, and it wasn’t always easy. During this period of transition, Operation Feed was introduced to the […]
A recent grad’s impressions of agency life It’s been almost two months since I joined the Fahlgren Mortine team, and I can confidently say that these short two months already rank at the top of my best work experiences. From my first day, I knew I was embarking on an exceptional journey into the working […]
Integrated. The word used to bring up visions of long, drawn out messaging and creative sessions designed to show cohesiveness throughout different pieces and parts of a marketing plan. Repeat after me: “Everything has to be integrated. The message won’t reach consumers if it isn’t integrated.” It was drilled into our heads until we could […]
Integration is key to PR success. During the past few months, I’ve come to the conclusion that being a successful account manager is largely dependent on being a CIO – a chief integration officer. In my eyes, successful integration translates into happy clients, solid results and growing budgets. As the public relations industry continues to […]