Never Let Go

Simple Tips to Re-Engage With Prospects

As direct marketers, we work hard to build and curate the contacts in our database and segmented lists are among our most treasured assets. We cultivate and nurture them. We work to understand what it is that will resonate with each of them as individuals. And we try to provide relevant content that inspires them to […]

What is Advocate Marketing?

A Cheat Sheet for B2B Marketers

The B2B buying cycle is long, competition is stiff and the stakes are high. So we as marketers often focus on lead generation and customer acquisition. We leverage automation, public relations, social media and the development of sales materials to bring prospects into our funnel and then nurture them until they are ready to buy. […]

Unlocking the Simplicity of Marketing Automation

10 Best Practices for Marketing Automation Technologists

Planning and implementing marketing automation programs can be complex – sometimes overwhelming. It’s hard to know everything you need to be doing; and it’s easy to question if what you are doing, you’re doing right. It’s not uncommon to end up with more questions than answers. But it’s important to remember that the power of […]

Marketing Automation in 2016

Usability and Integration Unlock Value

This is part two of our digital marketing predictions for 2016 series. As marketing automation continues to mature, the fast-growing industry is starting to stabilize. While 2016 may not be a wildly transformative year, we expect to see incremental rather than radical change. These incremental changes will have a significant impact as they allow more users […]

Unexpected Uses for Marketing Automation

It's Not Just for B2B Lead Generation Anymore

Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]

Considering Marketing Automation for Your B2B Company?

5 Important Steps before Taking the Plunge

A growing number of our business-to-business clients are using or becoming interested in marketing automation. They certainly are not alone. Today, 53 percent of Fortune 500 B2B companies have adopted some form of marketing automation technology—a 112 percent increase from 2013. What business wouldn’t like the concept of automating repetitive tasks, nurturing prospects with personalized […]