Ask a Millennial

Understanding Millennials' Influence on Purchasing Decisions

Millennials have surpassed Baby Boomers to become the nation’s largest living generation at an estimated 80 million people. And with an estimated purchasing power of $200 billion annually by 2017, and $10 trillion over their lifetimes in the U.S. alone, they have become one of the most powerful buying groups in today’s market. Not only is it […]

Considering Marketing Automation for Your B2B Company?

5 Important Steps before Taking the Plunge

A growing number of our business-to-business clients are using or becoming interested in marketing automation. They certainly are not alone. Today, 53 percent of Fortune 500 B2B companies have adopted some form of marketing automation technology—a 112 percent increase from 2013. What business wouldn’t like the concept of automating repetitive tasks, nurturing prospects with personalized […]

What Does It Take to Tempt Today’s Savvy Travelers?

A Few Simple Rules of Content Marketing for DMOs

As the economy slowly lurches forward in its recovery, it’s an exciting time to watch consumers get back to family vacations, longer-haul destinations, and more splurging on experiences. But just like in other industries, the travel industry’s “new normal” is a target market with a heightened sense of frugality and an emboldened DIY approach to […]