One of the nuances of working in the business-to-business marketing and communications world is the need to engage with specifiers such as engineers, architects and interior designers. Although channels for reaching specifiers have changed significantly, one thing hasn’t changed – as a group, specifiers have two seemingly contradictory traits in common: They are lifelong learners […]
Dale Carnegie famously said, “Remember that a person’s name is, to that person, the sweetest and most important sound in any language.” That simple tenet was the foundation of his book How to Win Friends and Influence People. Carnegie understood that using a person’s name is crucial, especially when we don’t see them face-to-face often. […]
A “case study” in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success.” — Lee Odden, CEO of TopRank Marketing and editor of Online Marketing Blog
This seems like a rather elementary topic when it comes to analytics and measurement, but the truth is it still comes up. Often. And it’s commonly a misunderstood metric.
Back in 1993, respected, retired news anchor, Walter Cronkite, said “America’s healthcare system is neither healthy, caring, nor a system.” One could argue the same sentiment holds true today in 2016. There is no arguing that healthcare in the United States has changed quite a bit in the past 23 years. In fact, the U.S. […]
I recently returned from the IPREX Global Leadership Conference in Philadelphia. It was an amazing experience where I was able to network, share best practices and learn from emerging leaders from PR and marketing agencies around the globe. One standout session was called “Creative Steals.” Before meeting, we were tasked with sharing ideas and campaigns that we […]
In less than five months, Cleveland will take the world stage as host of the Republican National Convention (RNC). Whether your politics are red, blue or some shade in between, it’s important to understand the magnitude of the event coming to Ohio July 18 – 21: 50,000 delegates, media representatives, business leaders, politicians and celebrities $400 […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?
As 1,300 higher education marketers settled in for the opening keynote at the American Marketing Association Symposium for Higher Education Marketing in Chicago last month, I expected the keynote speech to be focused on one of the hot industry topics such as rising tuition, affordability and value of a higher education degree, the best way […]
As I child, I loved the Dr. Seuss story The 500 Hats of Bartholomew Cubbins. As Bartholomew removes his hat, another one mysteriously appears, each getting bigger and more extravagant than the last.