Social Analytics 101

Measuring What Matters

What is the value of a Facebook like? A Twitter mention? A repinned image on Pinterest? These are the existential social media questions of our time, and ones that all marketers are struggling to answer. Over the past decade, social media has changed the way many people think about marketing and communications. Now entering maturity, […]

Avoiding Common Google Analytics Oversights

Customizing Your Website Data Tracking

According to Wikipedia, web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. Data collected by W3Techs shows that Google Analytics is used on more than 51 percent of all websites. Many sites are using it. But marketers assume that the data they need […]