At Fahlgren Mortine, we love receiving awards that recognize the commitment and integrated thinking that consistently delivers great work in partnership with our clients. But what we love even more is when we are recognized for work that falls outside of the agency’s traditional marketing and communications roots and highlights where we are today. We […]
measurement/analytics
Responding to a Competitor’s Successful Content Marketing Program
Four Steps for Taking Back the Conversation
Content marketing, when done well, is one of the most powerful tools in the marketer’s arsenal. It can drive awareness and affinity, and generate interest and leads. So what happens when one of your competitors launches a killer content marketing program? You know, one of those programs that creates buzz in the industry and catches […]
Satisfying Satisfaction Survey Results
Clients Share Feedback in Annual Satisfaction Survey
We’re hired to make a difference. Clients don’t come to marketing and communications agencies looking for pulseless thinkers, writers and creators. They want energy. They want big. They want bold. They want differentiating. They want to know what we’re thinking about them, their competitors and their industry. And how do we know all this? Because […]