In less than five months, Cleveland will take the world stage as host of the Republican National Convention (RNC). Whether your politics are red, blue or some shade in between, it’s important to understand the magnitude of the event coming to Ohio July 18 – 21: 50,000 delegates, media representatives, business leaders, politicians and celebrities $400 […]
media planning
Using Stories To Make a Life-Saving Difference
Donate Life Ohio's Unique Approach to Pre-Roll Advertising
Organ donation. It’s something that most of us don’t want to think about. But there is a huge need for organ, eye and tissue donors to help the thousands of people whose lives could be saved or drastically improved by the generosity of a donor. Fahlgren Mortine is privileged to work with the Ohio Department […]
Social Media Roundup: Part Two
Changes You Need to Know
By Kellie Harrington and Ashleigh Mavros In our previous post, we shared some of the latest changes to Facebook, Instagram and Snapchat. Part Two focuses on updates to Pinterest, Twitter, Meerkat and Periscope.
Social Media Roundup: Part One
Changes You Need to Know
By Kellie Harrington and Ashleigh Mavros As social platforms rapidly evolve, it’s important for us to stay up-to-date with the latest changes and how they can impact brands. In our first Social Media Roundup, we are taking a look at the new (and constantly changing) updates that have been implemented across some of the major social […]
Revenge of the Cord Cutters
Subscriber Losses a Scary Movie for Wall Street
The first week of August may have marked a tipping point in the 60-year history of the television industry. You might call it, “Revenge of the Cord Cutters.” According to Bloomberg, broadcast media stocks, including Time Warner, Disney, Viacom, CBS and 21st Century Fox, saw $49 billion in stock market value wiped out in a […]
The Question On Everyone’s Mind
Can I Advertise on Instagram?
Unfortunately the answer to that question is… not yet. But, it’s coming. Soon! Instagram launched advertising for select partners in 2013. Since that time, the pool of partners has grown, but it has not expanded to include any and all brands — although it may seem that way if you are a frequent user.
Upfronts: Presenting the Best and Brightest of the New TV Season
For Media Professionals, It’s the Most Wonderful Time of the Year!
By Bobbie Termeer, Vice President, Audio/Video Media Connections and Megan Smuckler, Senior Media Connections Planner/Buyer Each year in May, the broadcast television networks plan elaborate presentations to introduce their new programming for the season to advertising agencies and their clients. These presentations are called the Upfronts. And, as Fahlgren Mortine media professionals and pop culture junkies, […]
Glass Half Full or Half Empty?
Discipline Simplifies Complexity of Marketing and Communications Planning
Two perspectives, same quandary. Glass half-full perspective: Marketers have more ways to engage their audiences today than ever before. Glass half-empty perspective: Marketers have more ways to engage their audiences today than ever before.
A Content Marketing Wish for 2015
Let's Make Integration the Theme for 2015
There is a thin line between predicting what you think will happen in the coming year and what you hope will happen.