Dale Carnegie famously said, “Remember that a person’s name is, to that person, the sweetest and most important sound in any language.” That simple tenet was the foundation of his book How to Win Friends and Influence People. Carnegie understood that using a person’s name is crucial, especially when we don’t see them face-to-face often. […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?
Don’t get into a public fight with media over negative stories. That’s always been the conventional wisdom for organizations faced with bad press. Going on the offensive just fuels the controversy and generates more coverage that keeps the story alive. However, two current controversies suggest viewpoints may be changing.
One of the perks of being in the media connections department is that we have access to the broadcast networks’ new shows starting in May. We host a New Show Lunch each Friday during the summer and invite our agency co-workers to watch them with us. Watching the pilots gives us a good idea of […]
The first week of August may have marked a tipping point in the 60-year history of the television industry. You might call it, “Revenge of the Cord Cutters.” According to Bloomberg, broadcast media stocks, including Time Warner, Disney, Viacom, CBS and 21st Century Fox, saw $49 billion in stock market value wiped out in a […]
The recent announcement that The Columbus Dispatch has been sold by the Wolfe family to a New York-based media group sent shock waves through the political and civic community in the state capital.
Is the online newsroom dead? We are constantly hearing about the morphing media landscape, the impacts of the 24-hour news cycle, the mass adoption of social media and other fundamental shifts that relate to our business and our world in general. All of these apocalyptic forecasts would then logically lead us to believe that something […]
“How can you have national media relationships; you’re not in New York or DC? Who do you know at [The Wall Street Journal, Travel & Leisure, “The Today Show,” USA Today, Yahoo, The Associated Press]?”
A client of mine just completed a major, global thought-leadership effort that we had worked together on for about five months. In the data center space, the outcome was better than we all could have hoped; it achieved our stated objectives of U.S. media interest, drove significant social media engagement and has taken on a […]
Who remembers Napster? Not the pay service as it exists today, but the original free MP3 file-sharing network that allowed users to instantly download songs and full albums directly to their computers. Often associated with the death of the music industry and audio consumption as it existed at the time, Napster became increasingly linked to […]