Upon reflection of the year in B2B marketing: 2016 version, it seems too many marketers have their backs turned toward their customers and prospects. Corporate marketing and communications teams are so focused on internal initiatives and processes that they’re missing opportunities based on prospects’ interests and actions. It’s time to start looking at the world […]
One point of view is never enough to gain success in today’s
complex and hyper-competitive markets; so we bring many.
complex and hyper-competitive markets; so we bring many.