Don’t get into a public fight with media over negative stories. That’s always been the conventional wisdom for organizations faced with bad press. Going on the offensive just fuels the controversy and generates more coverage that keeps the story alive. However, two current controversies suggest viewpoints may be changing.
Part I of a series of blog posts on communicating sustainability. Big consumer companies—whether as heroes or villains—tend to occupy the sustainability spotlight. Yet, organizations of all sizes and stripes are or will be affected by the many issues, challenges and perspectives regarding sustainability. Business value can be gained by operating sustainably, employees want to […]
Back to school — the time of the year where kids grab their backpacks, file back into the classrooms and start a new year of learning. But they aren’t the only ones expanding their knowledge this fall.
I was asked to write a post about the latest trends in B2B communications, so naturally, my thoughts turned to bylines. (Wait! Keep reading… I promise this isn’t a post from 1987.)
What do Delta, Crayola and Chipotle have in common? All three brands were hacked on social media in the last six months. And not just “forgot your password?” hacked, but NSFW hacked.
By Anna Crabill & Kristen Tomins Working as an intern at Fahlgren Mortine is unlike anything either of us has ever experienced. Going into this internship, both of us were extremely intimidated at the thought of working in an agency. Because Fahlgren Mortine has a structured internship program, we’re getting real-world experience. You’re not treated […]
The Clovis spearhead was created nearly 13,000 years ago. As our predecessors roamed the land, it took them more than 8,000 years to realize that, if they made the spearhead just a little bigger, they could sharpen it after each use, rather than creating an entirely new spear. Flash-forward to 2015, the world is buzzing […]
Corporate investor relations officers (IROs) spend much of their time in conversations with very smart analysts and investors probing for insights that will help them decide whether to buy, sell or hold the company’s stock. To most public relations and communications professionals, that sounds intense. But you know what is more nerve-wracking for many IROs? […]
Recently I discussed the importance – and downright efficiencies – of building a brand. From the smallest startup to the largest legend, I encourage branding for all.
The most frequent topic of discussion in the sessions and the corridors at last week’s National Investor Relations Institute (NIRI) Annual Conference was activist investors. Attendees flocked to sessions about what to do when activists knock at your door, how to keep them from knocking at your door, and why companies aren’t better prepared for […]