The most frequent topic of discussion in the sessions and the corridors at last week’s National Investor Relations Institute (NIRI) Annual Conference was activist investors. Attendees flocked to sessions about what to do when activists knock at your door, how to keep them from knocking at your door, and why companies aren’t better prepared for […]
I’m often surprised to observe that the only brands making headlines are the result of either significant investment, or significant error. Must the stakes be so high on branding as to limit the attempt to organizations with deep pockets?
As I child, I loved the Dr. Seuss story The 500 Hats of Bartholomew Cubbins. As Bartholomew removes his hat, another one mysteriously appears, each getting bigger and more extravagant than the last.
Developing an integrated marketing and communication campaign can be a challenge. When we’re told to abandon our traditional mindset, many will not breach this inner circle where decisions take place and evolutionary thinking begins.
Fahlgren Mortine is a global agency. 72 partners. 115 offices. 1,854 staff. You may look at the agency page of the Fahlgren Mortine website and note that our company headquarters is in Columbus, Ohio. But, our location map does not do our capabilities justice.
Business leaders and marketers generally understand the power of a strong brand for B2C companies. It makes sense that the collective sum of experiences will lead a customer’s decision to purchase everything from shampoo to a new car.
It has been an eventful awards season for Fahlgren Mortine. Just last week, we shared that we took home seven Ohio Interactive Awards, including Interactive Agency of the Year. I’m pleased to share we have even more to be proud of, including numerous PRSA PRisms (including a Best in Show), SABRE finalists and a PRSA […]
Everyone kept telling me to take a moment to myself. Just a moment where I could stop and realize that I was one of the top five young PR professionals in the country and soak in this entire experience. And I kept meaning to. But from the whirlwind of good luck notes from my incredibly […]
Is the online newsroom dead? We are constantly hearing about the morphing media landscape, the impacts of the 24-hour news cycle, the mass adoption of social media and other fundamental shifts that relate to our business and our world in general. All of these apocalyptic forecasts would then logically lead us to believe that something […]
The luncheon celebration may have passed, but the excitement carries on through today. I couldn’t be prouder of our team and the great work our agency delivered on behalf of our clients in 2014, and that’s only exemplified by taking home more than ten Gold and Silver PRSA Rocks Awards from the annual Public Relations […]