Many people have opinions – positive and negative – about advertising agencies and public relations firms. So how does working in an agency compare to being on the client side? Having spent more than half of my career in a client role, and nearly half on the agency side, I’ve seen a lot of positives […]
A recent PR News email included this headline: “PR is 88 percent more effective than content marketing, says new Nielsen Study.”
If you can write, you can do any job in public relations. So says Rich Dalrymple, the highly respected vice president of public relations and communications for the Dallas Cowboys.
I recently had the privilege of representing Fahlgren Mortine at the 2014 IPREX Global Leadership Conference in Boston. This annual event focused on digital topics that are highly relevant to the work we do as marketing and communication professionals every day including, inbound marketing, content strategy, B2B communication, public relations and social measurement. It was […]