The Clovis spearhead was created nearly 13,000 years ago. As our predecessors roamed the land, it took them more than 8,000 years to realize that, if they made the spearhead just a little bigger, they could sharpen it after each use, rather than creating an entirely new spear. Flash-forward to 2015, the world is buzzing […]
Recently I discussed the importance – and downright efficiencies – of building a brand. From the smallest startup to the largest legend, I encourage branding for all.
Most business functions – product design, manufacturing, finance – have long used data-driven methods to continuously improve operations. But that level of quantified analysis has been elusive for marketers and communicators.
If you haven’t been to Content Marketing World, or one of the other conferences with a focus on content, you may not realize just how many technology solutions have emerged to help brands and their agencies plan, produce, distribute and measure content.
I’ll admit, it had been a while since I last attended a Columbus AMA event. Yes, it’s hard to force yourself to get out of the office, but it’s always a good investment in your personal brand to stay as informed and relevant as possible. The topic of the most recent lunch event, Marketing to […]
A few years ago if someone said I should “get involved” I would have immediately imagined awkwardly shuffling around a room of strangers and making dreaded small talk. Worse, they might have called it “networking.” Why do I need to get involved? I work hard, have an active social life and I volunteer. I didn’t […]
The luncheon celebration may have passed, but the excitement carries on through today. I couldn’t be prouder of our team and the great work our agency delivered on behalf of our clients in 2014, and that’s only exemplified by taking home more than ten Gold and Silver PRSA Rocks Awards from the annual Public Relations […]
Market research is experiencing a radical transformation in which traditional assumptions about approaching and fielding proprietary studies are nearly obsolete. Now that nearly all of us are tech-enabled, connected and tech-dependent, data collection happens all the time, all around us. Some of us routinely and automatically express our sentiment via social media and comment communities. […]
The scoop on being a public relations pro Fahlgren Mortine is a special place. I don’t mean to sound like the mushy, sentimental intern, but I’m grateful for the short 12 weeks I’ve spent in the Cleveland office. I’ve grown as a young public relations professional and learned valuable lessons that I’ll carry with me […]
Organizations can’t afford to skip it. There was a nice article in this weekend’s Wall Street Journal where columnist Carl Bialik dove into measuring the value of media coverage. Fortunately, Carl’s article supports the conclusions that ad equivalencies (AVE) and a multiplier effect on standard circulation are unimportant numbers in our business. Contrary to the […]