Someone Said “Get Involved.” Now What?

How to Join Young Professional Organizations to Promote your Career, Company and Clients

A few years ago if someone said I should “get involved” I would have immediately imagined awkwardly shuffling around a room of strangers and making dreaded small talk. Worse, they might have called it “networking.” Why do I need to get involved? I work hard, have an active social life and I volunteer. I didn’t […]

Study This: Market Research Is Having a Moment

Conducting Research With Hard-to-Reach Groups

Market research is experiencing a radical transformation in which traditional assumptions about approaching and fielding proprietary studies are nearly obsolete. Now that nearly all of us are tech-enabled, connected and tech-dependent, data collection happens all the time, all around us. Some of us routinely and automatically express our sentiment via social media and comment communities. […]