Implementing a solid search engine marketing program can be a great way to boost your website’s visibility. The idea of delivering a relevant message to users who are in the active search state of mind is both valuable and appealing to marketers and brands. After all, if users cannot find your services or solutions online, […]
Consider the search query: a fragment of a thought, the most general of ideas, a question to be answered. Search is the initial point of reference for accessing information, and it is present across a variety of devices – smartphones, desktop computers, laptops and tablets. The discovery process usually begins with a single search query.