It is no secret that LinkedIn is a powerful tool for B2B social marketing. In fact, according to the Content Marketing Institute, 94% of B2B marketers use LinkedIn to distribute content and believe it is the most effective of any social marketing platform. This belief is not unfounded; the 2015 B2B Buyers Survey Report revealed […]
Today’s teens are immersed in the digital space using mobile devices and laptops to access information, conduct research and find entertainment. Smartphones are extensions of their arms and they use them to manage every aspect of their lives. It’s probably no surprise to anyone that Twitter, Facebook and Instagram are their preferred channels. So how […]
According to Wikipedia, web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. Data collected by W3Techs shows that Google Analytics is used on more than 51 percent of all websites. Many sites are using it. But marketers assume that the data they need […]
The doom and gloom: If you have indulged in any of the #mobilegeddon hype you may have seen dramatically foreboding predictions including: plummeting search rankings, crashing organic traffic, loss of market share and even the threat of disappearing from Google altogether.
At Fahlgren Mortine, we love receiving awards that recognize the commitment and integrated thinking that consistently delivers great work in partnership with our clients. But what we love even more is when we are recognized for work that falls outside of the agency’s traditional marketing and communications roots and highlights where we are today. We […]
Implementing a solid search engine marketing program can be a great way to boost your website’s visibility. The idea of delivering a relevant message to users who are in the active search state of mind is both valuable and appealing to marketers and brands. After all, if users cannot find your services or solutions online, […]
The news release is alive and well, but like so many things in business, it is evolving to meet the needs of its audiences.
I was first attracted to blogging as a way to develop thought leadership for the agency – and to gain first-hand experience with the form. My enthusiasm for blogging is growing, not dampening. Here are three reasons I’ll continue to blog and advocate blogging to clients.
Integration is key to PR success. During the past few months, I’ve come to the conclusion that being a successful account manager is largely dependent on being a CIO – a chief integration officer. In my eyes, successful integration translates into happy clients, solid results and growing budgets. As the public relations industry continues to […]