Win the Attention of Today’s Connected Teen

Social Media Tips for Higher Education Marketers

Today’s teens are immersed in the digital space using mobile devices and laptops to access information, conduct research and find entertainment. Smartphones are extensions of their arms and they use them to manage every aspect of their lives. It’s probably no surprise to anyone that Twitter, Facebook and Instagram are their preferred channels. So how […]

Avoiding Common Google Analytics Oversights

Customizing Your Website Data Tracking

According to Wikipedia, web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. Data collected by W3Techs shows that Google Analytics is used on more than 51 percent of all websites. Many sites are using it. But marketers assume that the data they need […]

Integration is Delivering Results in Digital

Fahlgren Mortine Brings Home Seven Ohio Interactive Awards

At Fahlgren Mortine, we love receiving awards that recognize the commitment and integrated thinking that consistently delivers great work in partnership with our clients. But what we love even more is when we are recognized for work that falls outside of the agency’s traditional marketing and communications roots and highlights where we are today. We […]

Don’t Just be an Account Manager – Be a CIO

Integration is key to PR success. During the past few months, I’ve come to the conclusion that being a successful account manager is largely dependent on being a CIO – a chief integration officer. In my eyes, successful integration translates into happy clients, solid results and growing budgets. As the public relations industry continues to […]