2016 has been another big year for social marketers, with lots of changes. We saw the growth of Snapchat, and the demise of Vine. Facebook Live became available for the masses and shopping came to Instagram. Twitter announced an update to its character count limit, and Instagram became more like Snapchat.
I recently had the privilege of representing Fahlgren Mortine at the 2014 IPREX Global Leadership Conference in Boston. This annual event focused on digital topics that are highly relevant to the work we do as marketing and communication professionals every day including, inbound marketing, content strategy, B2B communication, public relations and social measurement. It was […]
Four Fahlgren Mortine associates headed to Austin, Texas last week for SXSW Interactive, and returned invigorated, inspired, and exhausted. There were so many amazing sessions over the five-day festival that we each wanted to share our varying experiences and perspectives.