Transparency in Social Analytics

Understanding Impressions, Reach, User Engagement and More

As social marketing becomes increasingly data-driven, the task of providing definition and substance to a practice bursting with jargon presents an ongoing challenge for all marketing professionals. Although there are differing opinions on how to quantify the value of social, the process can only begin with a sound understanding of the elements that could make […]

Think Outside the Sponsored-Post Box

Creative Partnership Ideas for Online Influencer Marketing

Consumers have always looked to fellow consumers for insights around their interests, but today, this influence is happening digitally. They’re drawn to emotionally moving or entertainingly hilarious content from social media personalities, YouTube stars and bloggers who share personal anecdotes from their lives. As brands look to connect with consumers, partnerships with trusted online influencers […]

Social Analytics 101

Measuring What Matters

What is the value of a Facebook like? A Twitter mention? A repinned image on Pinterest? These are the existential social media questions of our time, and ones that all marketers are struggling to answer. Over the past decade, social media has changed the way many people think about marketing and communications. Now entering maturity, […]

Super Bowl 50: Making the Most Of A Big Opportunity

Viewpoints from Creative, Planning and Engagement

Carolina Panther fans may have been disappointed that they couldn’t “dab” as much as they would’ve wanted to during last night’s game, but today’s conversations around Super Bowl 50’s commercials and performances are far from disappointing. Yesterday, we saw a shift from last year’s Super Bowl, which used emotion and sentimentality, to a more comical and […]

Visual Storytelling Trends in 2016

What's New or the Same?

The New Year brings resolutions, predictions and a desire to explore everything new. Visual storytelling remains new and old in the marketing and communications mix, claiming center stage as the “next big thing” in every communication-related field, from content marketing and graphic design to data journalism and digital media. Visual storytelling dates back to the […]