Win the Attention of Today’s Connected Teen

Social Media Tips for Higher Education Marketers

Today’s teens are immersed in the digital space using mobile devices and laptops to access information, conduct research and find entertainment. Smartphones are extensions of their arms and they use them to manage every aspect of their lives. It’s probably no surprise to anyone that Twitter, Facebook and Instagram are their preferred channels. So how […]

Communicating With Stakeholders During a Crisis

Considerations for Including Mainstream Media in Crisis Communication Planning

The increasing use of social media by companies to communicate directly to employees, clients and customers during a crisis should be applauded. Being open and transparent to those key constituencies via social media may help a beleaguered company recover from a serious situation and perhaps help avoid a disaster. It may not in other instances […]