Everyone’s Doing It!

But Is Video the Right Choice?

By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]

Visual Storytelling Trends in 2016

What's New or the Same?

The New Year brings resolutions, predictions and a desire to explore everything new. Visual storytelling remains new and old in the marketing and communications mix, claiming center stage as the “next big thing” in every communication-related field, from content marketing and graphic design to data journalism and digital media. Visual storytelling dates back to the […]

Your CEO Said What?

Why CEOs Need to Tell Stories, Answer Questions and Use Smaller Words.

“Questions don’t do the damage. Only the answers do.” – Sam Donaldson (retired anchor, ABC News) CEOs are used to being leaders and problem solvers. They reach that position through hard work and expertise in their field. And the best CEOs know what they don’t know and surround themselves with experts and counselors in those […]