Effective content marketing requires content. Lots of content. Content in any imaginable form for every available channel. It can be impossible for marketers to keep up with the constant need for content. But, what if you could create content that practically writes itself? What if you could create INTELLIGENT content? What? Isn’t all content inherently intelligent? The […]
One of the perks of being in the media connections department is that we have access to the broadcast networks’ new shows starting in May. We host a New Show Lunch each Friday during the summer and invite our agency co-workers to watch them with us. Watching the pilots gives us a good idea of […]
Back to school — the time of the year where kids grab their backpacks, file back into the classrooms and start a new year of learning. But they aren’t the only ones expanding their knowledge this fall.
I was asked to write a post about the latest trends in B2B communications, so naturally, my thoughts turned to bylines. (Wait! Keep reading… I promise this isn’t a post from 1987.)
A quick online search of “taglines” will yield a range of relevant blogs and articles with broad-sweeping predictions about the future of the infamous brand tagline. Branding experts from all corners of the marketing world share very different views about the significance and utility of taglines.
by Maggie Chan Director, Greater China Newell Public Relations Fahlgren Mortine works with global clients every day, and we greatly benefit from the expertise of our partners on the ground around the world. When we read about a law that’s about to take affect in China, we knew we – and our clients who […]
Unfortunately the answer to that question is… not yet. But, it’s coming. Soon! Instagram launched advertising for select partners in 2013. Since that time, the pool of partners has grown, but it has not expanded to include any and all brands — although it may seem that way if you are a frequent user.
The marks of a successful employee communications campaign usually include milestones like leadership buy-in, program sign-ups, intranet traffic, improved morale and even attendance at events. Fahlgren Mortine was recently able to help a client achieve all of the typical measures of employee communications success, and much more. By the end of the program, employees lined up […]
Recently I discussed the importance – and downright efficiencies – of building a brand. From the smallest startup to the largest legend, I encourage branding for all.
Along with the rest of the world, I anxiously counted down the days for the release of the third season of Netflix’s runaway hit, Orange Is the New Black, a morality tale set behind the bars of a women’s prison. The animals, the animals Trapped, trapped, trapped ’til the cage is full