Putting the focus on analytics on the back burner is something I see more often than not. And I can see why this happens: a site has an analytics platform in place that’s accumulating data and spitting out metrics so everything’s all set, right? But at the end of the day, can you take a […]
Planning and implementing marketing automation programs can be complex – sometimes overwhelming. It’s hard to know everything you need to be doing; and it’s easy to question if what you are doing, you’re doing right. It’s not uncommon to end up with more questions than answers. But it’s important to remember that the power of […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?
Corporate investor relations officers (IROs) spend much of their time in conversations with very smart analysts and investors probing for insights that will help them decide whether to buy, sell or hold the company’s stock. To most public relations and communications professionals, that sounds intense. But you know what is more nerve-wracking for many IROs? […]
There is a thin line between predicting what you think will happen in the coming year and what you hope will happen.
A few years ago, I took a pleasant after-dinner stroll with a good friend. I was visiting her summer home, and as my host, I asked her to tell me about the nighttime creatures we might confront on a warm, still evening such as this. “Owl,” she said. “Also, unclaimed kittens, noisy fish puncturing the […]
As I continue to reflect on last month’s experience at Content Marketing World, planning for 2015 couldn’t come at a more perfect time. As I work with clients to put the finishing touches on 2015 plans, lessons learned at this year’s conference remain top of mind – most notably the importance of a quality, integrated […]
Not long ago, I downloaded Simon Sinek’s book, “Start With Why.” It’s a quick and interesting read by a visionary, speaker and writer with a unique perspective on leadership that has been the highlight of many TED Talks. Over the past couple months, the idea of “starting with why” has been pervasive in a number […]