Demographics is Destiny

Smart Companies and Communities Should be Planning for the 'Aging of Ohio'

In politics it has long been an adage that “demographics is destiny,” which has spawned such targeted voter groups as “Soccer Moms and NASCAR Dads.” Wise marketers, of course, have long used demographics to tailor their messages to the right audiences. That is why recent studies and reports regarding the dramatic population shift occurring in […]

Considering Marketing Automation for Your B2B Company?

5 Important Steps before Taking the Plunge

A growing number of our business-to-business clients are using or becoming interested in marketing automation. They certainly are not alone. Today, 53 percent of Fortune 500 B2B companies have adopted some form of marketing automation technology—a 112 percent increase from 2013. What business wouldn’t like the concept of automating repetitive tasks, nurturing prospects with personalized […]