When Forbes has a headline like, “Why Cleveland Is America’s Hottest City Right Now,” you know it’s been a big year. From the Cavalier’s NBA Championship win to hosting the Republican National Convention, it is safe to say that Cleveland has made it to the big leagues.
I’ll admit I was skeptical about the Pokémon Go craze at first. However, after seeing all of the hype about the game and overhearing one too many conversations sprinkled with the prefix “poké-“ in them, I decided to download the app and see what it was about for myself.
Planning and implementing marketing automation programs can be complex – sometimes overwhelming. It’s hard to know everything you need to be doing; and it’s easy to question if what you are doing, you’re doing right. It’s not uncommon to end up with more questions than answers. But it’s important to remember that the power of […]
The New Year brings resolutions, predictions and a desire to explore everything new. Visual storytelling remains new and old in the marketing and communications mix, claiming center stage as the “next big thing” in every communication-related field, from content marketing and graphic design to data journalism and digital media. Visual storytelling dates back to the […]
This is part three of our digital marketing predictions for 2016 series. As we expect to see with content marketing and automation, 2016 will be the year that the field of analytics truly grows up and earns a seat at more than one proverbial table. Analytics and business intelligence will mesh with everything from marketing and […]
This is part two of our digital marketing predictions for 2016 series. As marketing automation continues to mature, the fast-growing industry is starting to stabilize. While 2016 may not be a wildly transformative year, we expect to see incremental rather than radical change. These incremental changes will have a significant impact as they allow more users […]
This is part one of our digital marketing predictions for 2016 series. Is content marketing finally ready to grow up? After years of steady growth in the number of content pieces created, the discipline itself has felt at times like a long-limbed teenager trying to get used to their body after a growth spurt: awkward and […]
Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]
Today’s teens are immersed in the digital space using mobile devices and laptops to access information, conduct research and find entertainment. Smartphones are extensions of their arms and they use them to manage every aspect of their lives. It’s probably no surprise to anyone that Twitter, Facebook and Instagram are their preferred channels. So how […]
By Kellie Harrington and Ashleigh Mavros In our previous post, we shared some of the latest changes to Facebook, Instagram and Snapchat. Part Two focuses on updates to Pinterest, Twitter, Meerkat and Periscope.