Get real. That was my takeaway from a day at Content Marketing World 2015 spent with dozens of communicators who work in higher education. Authenticity was the buzzword. It’s the glue that bonds people to brands. There was great dialogue about how colleges and universities can connect with their target audiences, and there are many […]
Effective content marketing requires content. Lots of content. Content in any imaginable form for every available channel. It can be impossible for marketers to keep up with the constant need for content. But, what if you could create content that practically writes itself? What if you could create INTELLIGENT content? What? Isn’t all content inherently intelligent? The […]
One of the perks of being in the media connections department is that we have access to the broadcast networks’ new shows starting in May. We host a New Show Lunch each Friday during the summer and invite our agency co-workers to watch them with us. Watching the pilots gives us a good idea of […]
By Kellie Harrington and Ashleigh Mavros As social platforms rapidly evolve, it’s important for us to stay up-to-date with the latest changes and how they can impact brands. In our first Social Media Roundup, we are taking a look at the new (and constantly changing) updates that have been implemented across some of the major social […]
What do Delta, Crayola and Chipotle have in common? All three brands were hacked on social media in the last six months. And not just “forgot your password?” hacked, but NSFW hacked.
The first week of August may have marked a tipping point in the 60-year history of the television industry. You might call it, “Revenge of the Cord Cutters.” According to Bloomberg, broadcast media stocks, including Time Warner, Disney, Viacom, CBS and 21st Century Fox, saw $49 billion in stock market value wiped out in a […]
The Clovis spearhead was created nearly 13,000 years ago. As our predecessors roamed the land, it took them more than 8,000 years to realize that, if they made the spearhead just a little bigger, they could sharpen it after each use, rather than creating an entirely new spear. Flash-forward to 2015, the world is buzzing […]
Most business functions – product design, manufacturing, finance – have long used data-driven methods to continuously improve operations. But that level of quantified analysis has been elusive for marketers and communicators.
If you haven’t been to Content Marketing World, or one of the other conferences with a focus on content, you may not realize just how many technology solutions have emerged to help brands and their agencies plan, produce, distribute and measure content.
At first glance, the new Apple News curator app introduced at the recent Apple Worldwide Developers Conference sounds like an unalloyed positive from a public relations and media relations perspective. As envisioned, a story placement in, for example, the New York Times or Glamour or on CNN will have the potential to be exposed to a vast […]