Thought leadership is widely recognized as a cornerstone of a comprehensive content marketing strategy. While today’s audiences tune out overtly promotional content, they’ll tune in to valuable, relevant insights from someone they are willing to trust as an expert.
A client of mine just completed a major, global thought-leadership effort that we had worked together on for about five months. In the data center space, the outcome was better than we all could have hoped; it achieved our stated objectives of U.S. media interest, drove significant social media engagement and has taken on a […]
It’s not just best practices, it’s next practices I spent last Thursday at the 2011 Midwest Social Media Summit, where I listened to a number of social media strategists and thought leaders. I came ready to learn, and quickly became energized by the creative ideas and general Internet marketing energy in the room.
In search of the perfect acronym. I just finished listening to Buzz Marketing for Technology’s podcast interview with Bob Buday, co-founder of the Bloom Group and co-author of the book, Thoughts on Thought Leadership-Insights on Creating Demand for Professional Services. In the podcast, Buday does a nice job speaking about the different levels of writing […]