He was less than remarkable at birth, a bay foal with a faint star born on Groundhog Day – one of thousands of Thoroughbreds foaled in Lexington’s Bluegrass Region in 2012. Although his sire had surged to second place in the 2009 Kentucky Derby, the colt’s dam was nondescript. She was purchased for a modest […]
A challenge for our growing tourism practice can be learning the various audiences destinations market to and how we, as communicators, convey experiences to media. Many of us have visited national parks, so we can easily refer to what that might be like, but some destinations, events and audiences are more niche.