Everyone’s Doing It!

But Is Video the Right Choice?

By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]

This Is Not Your Grandparents’ Broadcast Schedule

The Evolution and Integration of Online Audio and Video in Your Clients’ Media Plan

Who remembers Napster? Not the pay service as it exists today, but the original free MP3 file-sharing network that allowed users to instantly download songs and full albums directly to their computers. Often associated with the death of the music industry and audio consumption as it existed at the time, Napster became increasingly linked to […]