This seems like a rather elementary topic when it comes to analytics and measurement, but the truth is it still comes up. Often. And it’s commonly a misunderstood metric.
This is part two of our digital marketing predictions for 2016 series. As marketing automation continues to mature, the fast-growing industry is starting to stabilize. While 2016 may not be a wildly transformative year, we expect to see incremental rather than radical change. These incremental changes will have a significant impact as they allow more users […]
Far too frequently companies fail to see the enormous asset they have available in their own data. A study by Adobe revealed that companies that take a data-driven approach to marketing had a conversion rate that was almost 10 times higher than less data-driven companies. The opportunity to use your site’s data for making data-driven […]
According to Wikipedia, web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. Data collected by W3Techs shows that Google Analytics is used on more than 51 percent of all websites. Many sites are using it. But marketers assume that the data they need […]
Get real. That was my takeaway from a day at Content Marketing World 2015 spent with dozens of communicators who work in higher education. Authenticity was the buzzword. It’s the glue that bonds people to brands. There was great dialogue about how colleges and universities can connect with their target audiences, and there are many […]
By Kellie Harrington and Ashleigh Mavros As social platforms rapidly evolve, it’s important for us to stay up-to-date with the latest changes and how they can impact brands. In our first Social Media Roundup, we are taking a look at the new (and constantly changing) updates that have been implemented across some of the major social […]
Most business functions – product design, manufacturing, finance – have long used data-driven methods to continuously improve operations. But that level of quantified analysis has been elusive for marketers and communicators.
The doom and gloom: If you have indulged in any of the #mobilegeddon hype you may have seen dramatically foreboding predictions including: plummeting search rankings, crashing organic traffic, loss of market share and even the threat of disappearing from Google altogether.
At Fahlgren Mortine, we love receiving awards that recognize the commitment and integrated thinking that consistently delivers great work in partnership with our clients. But what we love even more is when we are recognized for work that falls outside of the agency’s traditional marketing and communications roots and highlights where we are today. We […]
Implementing a solid search engine marketing program can be a great way to boost your website’s visibility. The idea of delivering a relevant message to users who are in the active search state of mind is both valuable and appealing to marketers and brands. After all, if users cannot find your services or solutions online, […]