The Trust Factor

Five tips to build trust with journalists Back in November, I began contacting editors I’ve worked with through the years to inquire about opportunities for clients in the New Year. Even though some editorial calendar opportunities were three or more months out, I began outreach to get a jump on the competition. A funny thing […]

Going the Extra Mile for the Story

The secret to landing national media placements  I am often asked, “What’s your secret to getting clients placed in national media?” It’s simple: I think like a reporter and I do the groundwork. Being a former journalist has been one of the biggest assets in my PR career. I know a good story, and I […]