Imagine a guy named John who travels to his office from his suburban home every day. Along the way, he sees billboards, listens to the radio and maybe stops at his favorite coffee shop. He arrives at the office, checks his social media channels for updates and then enters the building, where he suddenly turns […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?
“The ear is the only true writer and the only true reader.” Robert Frost, poet Pulitzer Prize winning journalist Don Murray raised a few eyebrows 25 years ago when he entered the Boston Globe newsroom during his first day as the newspaper’s writing coach and announced: “I can tell you the names of your three […]
The news release is alive and well, but like so many things in business, it is evolving to meet the needs of its audiences.
If you can write, you can do any job in public relations. So says Rich Dalrymple, the highly respected vice president of public relations and communications for the Dallas Cowboys.